Big Country High Schools Benefit from McMurry University Johnson School of Business

  Alaisha Montanez '11
  Wednesday, January 23, 2019 2:48 PM
  Archives 2018 - 2019

Abilene, TX

Big Country High Schools Benefit from McMurry University Johnson School of Business

ATEMS High School

McMurry University presented 3 area high schools with prize money for participation in the Inaugural Johnson School of Business Video Competition. Taking the top prize home of $5,000 was Abilene Independent School District’s ATEMS High School with Clyde High School and Wylie High School each receiving $2,000. Students were tasked with positioning McMurry University as a school of choice for high school students including a 30-second video, a social media strategy, and a unique slogan.

Wylie Higschool
Wylie High School

The students researched McMurry and were invited to visit the campus to learn more about the University including academic programs that are offered.

“Working with McMurry allowed me to learn a whole lot more about the school that I did not know previously,” said Cage Reed, one of the winning students from ATEMS. “I did not know about the Entrepreneurial Program, especially how few there are in this area.” Fellow ATEMS student Jacob Elliott discussed how this competition helped him learn more about McMurry and about how friendly the campus life and environment is.

“I learned that McMurry does offer pre-med programs for the medical field which is my interest,” said Clyde High School’s Sean Clifton. “Following this process, I am now considering McMurry. I was very impressed by the number of faculty and staff that were there actively helping us even though we are not yet students.”

Clyde Higschool
Clyde High School

As a part of any marketing campaign, research provided students with greater knowledge of McMurry degree programs.

“I had no interest in McMurry before the project. Then we visited the campus, and I realized that McMurry is what I am looking for in a university: close to home, small and personal – not just a number – and has the traditional feel with great resources,” said Jarrod Acosta also of Clyde. “The whole process was very interesting, fun and productive. This project gave us a huge advantage because it gave us experience.”

“The most important thing for my students was the process,” said Dustin Morphis of Clyde High School. “From getting an idea and the initial stages of collaboration, moving into putting the idea into action, followed by the critiquing and criticism to make your product better. The best things they learned was that though this is one thing they were working on, it is not the only thing or project they were working on. I do not think they could get a better real-world picture of the process and that vein of work.”

“The ratio of faculty to students was interesting to me, 16 to 1, and I can see how that can be a benefit of a small school because you get one on one attention,” said Brycen Potts of Wylie High School. “It’s nice to see student life, and how it really is one big family,” said Wylie’s Mark Allen.

The campaign was designed by the Johnson School of Business as an opportunity to gain real-world experiences in research, planning, digital and video design, and presentation skills. Future programs will be offered. For more information, email

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Alaisha Montanez ‘11